COGNIZANCE BRAND PROJECT
Cognizance Group is a professional training and coaching organisation that builds enduring capabilities in individuals and teams. Cognizance blends the latest research from neuroscience and psychology with insights from business, the military and elite sport to help leaders and teams perform at their very best and organisations thrive.
Cognizance wanted a strong professional brand identity and a new website to support its growth and demonstrate the full range of services, their history and vast experience as well as information regarding the neuroscience and psychology behind their programmes. The project included brand research and concept development, strapline development, brand identity; logos, social graphics and assets, a Microsoft PowerPoint template, and a website.
“Anne did a tremendous job for us. Our conversations began as the first COVID-19 lockdown loomed large. Over the coming months Anne led us through a thorough process to consider and clearly articulate every aspect of our brand. She was very helpful and questioned and challenged us about every aspect of our brand proposition. Thanks to Anne we feel really well prepared in terms of our brand positioning to embrace the opportunities that will arise as the country and economy return to normal.”
Nick Coyle, Managing Director at Cognizance Group