BRAND STRATEGY & IDENTITY

An effective brand strategy creates a unique identity and differential that separates you from your competition. My focus is to build brands through strategic partnerships that drive brand loyalty and accelerate growth. The journey to a success starts with a thoughtful strategy. One that balances the objectives and business planning to create a clear path for your brand.

I work alongside your internal team, to guide you through the emotive and challenging climate that often confuses decision-making to help keep your business goals in perspective. In my collaborative process, I balance business planning with creative thinking to develop a clear roadmap for your brand. From positioning, messaging, brand architecture or nomenclature strategies through to brand narrative and identity design – all mixed with some sparks of creativity!

I also design brand implementation tools and identity systems for an effective brand roll out with your internal and external audiences – from toolkits and templates, to launch materials. I will support you every step of the way to ensure that your brand launches successfully, meets expectations and ensures success.

“Anne was incredibly helpful in articulating our brand visually as well as advising around tone of voice and copy. She took a lot of time to really ‘get under the bonnet’ and, as a result, created a visual style which perfectly captures the business. Anne was also brilliant at guiding us through to process of writing the copy for the website to make sure it was the most impactful it could be in terms of key messaging and SEO. I love working with Anne – her insight, honesty and creativity are the perfect mix.”

Rosie Scott, Marketing Director, Cognizance Group